These Daft Punk merchandise ads do a great job of mimicking ads from the ’70s. The layouts, colours and type all evoke the decades’ graphic style.
Above, you can see one of their latest ads alongside a Coke ad from 1970. (The very same ad that Michael Bierut describes in the Helvetica film: “It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.”)